Tuesday, October 7, 2008

Advertisement Analysis

The advertisement that I chose to analyze is the commercial for stupid.ca, where the kids put an advertisement over the side of a working complex that states that "everyday in Ontario, 36 people die from smoking. at that rate, this building would be empty in 33 days".
This advertisement, along with all the other advertisements from stupid.ca, really have a purpose for me. I like the fact that the people who are always seen setting up these images of smoking facts are teenagers, as teenagers are seen to be the age group most influenced to smoke. The stupid.ca commercials always relay some message as to why smoking is bad, why is should be stopped, how people can stop it. These commercials have a purpose to me, because they are relaying a positive, educational message, as opposed to some of the commercials that are on television today, which are only on there strictly for the monumental gain of the company or corporation they represent.
The stupid.ca commercials are educational, and they have an impact on the society of today. Even if people choose not to stop smoking after seeing the commercials, their conscience is a little guiltier after seeing them, because they now have on more tidbit of information on how they are poisoning themselves and society.
The commercials are always acted out within a highly populated area, such as a city or a mall. This helps the message spread to a maximum amount of people. The activities are also always recorded by those involved in the activities, so that the message can be sent across the airwaves via television and reach millions more people and relay its message.
I chose to analyze the stupid.ca commercials because to me they are commercials that are worth watching, because they are for a good cause and for the benefit of the greater good. They are not to advertise for any companies, they are not for self gain. They are put across the airwaves solely to benefit the people of the world, and to reduce the amount of people in Ontario dying from smoke related diseases everyday.

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